Archived Posts: September 2015
Headed to NACS? Be sure to attend these innovative sessions lead or moderated by our Impact 21 team.
Double Down on Your Customer Engagement Strategy
Lesley Saitta | Sunday, October 11, 4:10 pm - 5:00 pm
Learn how Wawa and other companies are using customer data to create targeted offerings and fine tune products and services. This session is intended for category managers and marketing professionals.
Improve Your Business with Electronic Business Process Automat ...
Impact 21, a Global Consulting and Analytics Company, Moves Business Forward and Announces New Name, Logo, and Website
Impact 21 Moves Business Forward and Announces New Name, Logo, and Website. The company is offering "Connecting the Dots: Merchandise Management." It is Impact 21’s Proprietary 13-Step Process for Effective Merchandise Management.
[Webinar Link] C-Store Analytics: Improving the Customer Experience
In the webinar, “C-Store Analytics: Improving the Customer Experience
,” industry veterans Todd Hale, a Nielsen Consultant, and Lesley Saitta, CEO of Impact21, joined RetailNext CMO, Marc Dietz, in discussing the trends, strategies and “how to’s” around C-store analytics.
CMA Webinar- Go To Market Strategy: Maximizing Your Potential
Impact 21's Lisa Stewart and Casey McKenzie conduct webinar on Go To Market
Impact 21 quoted in NACS Magazine- TEST MARKET by John Morell
Impact 21's Rob Gallo is quoted in NACS Magazine article: Test Market. This article explores the art of c-store merchandising and advantages of tech opportunities to attract customer attention and to gain additional sources of revenue. The following excerpt addresses video potential:
"Video displays to grab attention are now almost standard equipment at any pump, but inside the store the jury is still out; the customer isn’t lingering as they are when they’re bu ...
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