Lucia Romanello Crater fills a new role at Impact 21, the leading retail consulting company for the petroleum/convenience, travel center and retail channels. 

Lexington, KY, April 26, 2016 – Impact 21, a retail consulting, analytics and services company, announced the appointment of Lucia Romanello Crater to the position of Executive Vice President, Sales & Business Development. Crater will lead the company’s expansion efforts to serve more retailers, suppliers and technology companies. The company has seen greater demand for its services in retail strategy, acquisition integration, operations, technology, project management and analytics.

“We are thrilled to welcome Lucia to the Impact 21 team,” said Impact 21 CEO, Lesley Saitta. “She will be instrumental in aggressively expanding our services to existing and new clients as well as identifying new business development opportunities that leverage our extensive investments in project management, collaboration and cloud-based analytics. Having an industry leader like Lucia on board is a real game changer for Impact 21—a milestone for our company. We now have a dedicated focus on providing our clients with new and innovative services that deliver greater results.”

Lucia Romanello Crater brings over 25 years of experience in the convenience store industry, with a track record revealing exceptional growth and market share gains for the companies she’s served. Most recently, Crater was the Director of Convenience at Jack Link’s where she successfully led a team of 28 account managers to implement new go-to-market strategies. In this role she surpassed top line sales budgets while delivering the bottom line gross profit budget. Lucia has held executive sales positions at leading companies such as KIND Healthy Snacks, Cardtronics, US Nutrition and GSP, where she was instrumental in driving convenience store market share. 

As an industry leader, Lucia is currently a member of the NACS Supplier Board which she has served on since 2005.   She was elected Chairman of the NACS Supplier Board in 2012 and served on the NACS Retail Board from 2011-2013.

In 2014, Crater was awarded by Convenience Store News Magazine the honor of one of the Top Women in Convenience at the Senior Executive Level. She is a Founding Member of the Network of Executive Women in the Consumer Products Industry (NEW) where she served as a Board Member from 2001-2008 and was Chairman of the Membership Committee from 2001-2007.

Crater added, “It’s an honor for me to join the Impact 21 team—like-minded experts committed to bringing strong results for clients. I’m excited to lead the company’s sales and business development expansion, extending its highly-regarded position among the customers and channels it has served for over 18 years. Impact 21 has a stellar reputation of professionalism and integrity and is actively engaged in giving back to the industries and communities it serves. I look forward to working with this exceptional team to deliver on its aggressive goals.”