Are your convenience stores fueled for growth? Do they effectively use analytics to improve the customer experience, making them more ... convenient? Join us in the Webinar:
Analytics for Convenience Stores
Tuesday, Sept 8th, at 11:00 AM PDT
In this installment of the RetailNext webinar series, industry experts from Impact21 and Nielsen explore and learn how convenience stores can use Analytics to measure shopper engagement enabling insights such as:
- Which guest paths lead to the largest basket?
- What demographic yields the largest basket?
- Which promotions & signage increase engagement?
- Which placement maximizes conversion while minimizing loss?
Secure your spot for our September 8th webinar to learn more!
About The Presenters
Lesley has over 35 years of experience in the chemical, petroleum and convenience store industries. Lesley works closely with both domestic and international petroleum/ convenience retailers, food and specialty retailers, consumer goods companies, wholesalers and software providers on projects revolving around strategy and leadership, organizational alignment and change management, customer management and loyalty, retail automation, category management, performance management and business intelligence. Lesley’s focus is on building organizational alignment and leadership, infrastructure and change management to leverage these initiatives for greater returns.
Principal, Todd Hale LLC
Todd has more than 36 years of experience in the consumer research industry, including 30 years with Nielsen, focused on consumer shopping, buying and media consumption behaviors and attitudes, making him an expert on consumer trends. Currently, he provides insights and assists retailers with their strategic visions to facilitate brand, category and retail sales growth.
Marc brings to RetailNext more than 20 years of combined retail and technology marketing experience. He is currently responsible for the company’s global marketing strategy and all corporate and product marketing programs focused on driving company growth via inbound and outbound marketing programs, brand development, and sales enablement.