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Impactful Insights

No need to reinvent the wheellearn from those who have been there, done that. Here, we offer lessons learned, best practices, valuable insights through blog posts, case studies, webinars, white papers, and other proprietary resources.


From the category archives: Press

Press

Impact 21 Group's Casey McKenzie quoted in Convenience Store Products MARCH/APRIL 2014 Issue

How Very Novel: With The Right Timing, Placement, Retailers Can Strike Big With Novelty "Due to the impulse nature of these items, they need to be in high-traffic areas to capture the attention of customers...Attractive merchandising is crucial."  To read the full article, go to
http://digitaledition.qwinc.com/publication/?i=204012 page 83
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NACS Launches Category Management Online Training developed by NACS, Impact 21 Group and Ready Training Online

ALEXANDRIA, VA, March 31, 2014 — As more retail channels continue to aggressively target the convenience shopper, it’s more critical than ever for convenience operators to have the right product mix to meet consumer needs.

The new Category Management Online Training course, developed by NACS, Impact 21 Group and Ready Training Online (RTO), is now available to convenience retailers and suppliers. The course teaches analytical skills for growing sales with the right product offer, getting more profit dollars per square foot and maximizing foot-traffic productivity inside the store.

Read More at nacsonline.com

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Press Release: Impact 21 Group Adds New Consulting Partner- Rob Gallo

Fast Growing Petroleum/Convenience Retailing Consulting Company Strengthens Resources

Impact 21 Group announced that Rob Gallo has joined the company to further develop their growing portfolio of services and solutions for the convenience and retailing industries.   Rob brings sixteen years of experience as a trusted strategist to top retailers and consumer products companies.   During his tenure at Price Waterhouse Cooper, Retail Forward, Kantar Retail and Chute Gerdeman, Rob proved his ability to drive real business results for the world’s biggest brands.   He has been involved in a wide range of strategy, business outlook and performance improvement engagements and has significant experience with primary consumer and market research studies.

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